Case study

NORDIC INTERNATIONAL BD: E-commerce SEO & Search Visibility

Helping a Bangladesh-based home décor brand improve product discoverability through keyword research, e-commerce SEO, optimized product content, and a structured search strategy.

Client

Nordic International BD

Industry

Rugs, Carpets & Home Décor

Services

E-commerce SEO, AEO/GEO, Content Strategy

Year

2026

The challenge

With a diverse collection of rugs, carpets, and home décor products, Nordic International BD needed a more structured approach with ecommerce seo to organic search visibility.

Key challenges:

Limited keyword differentiation across similar products.
Opportunities to improve product and category discoverability.
Product descriptions requiring more informative, search-focused content.
Need for stronger internal linking and search-intent alignment.

Our solution

We developed an e-commerce SEO strategy focused on connecting Nordic’s products with relevant customer searches.

What we delivered:

Commercial keyword research and search-intent mapping.
SEO-optimized product titles, descriptions, and metadata.
Category content optimization and contextual internal linking.
Informational blogs targeting home décor searches.
AEO/GEO-oriented content structure and search performance monitoring.

The results

Over a six-month reporting period, Nordic International BD recorded 2.21K organic search clicks and 28.3K impressions in Google Search Console, with a 7.8% average click-through rate and an average search position of 8.2.

The performance chart shows a generally upward trend in daily search clicks across the period, alongside fluctuations in search impressions and average position.

Rupantok’s SEO work focused on keyword targeting, product and category optimization, internal linking, and search-focused content development to support the website’s organic discoverability.

Source: Google Search Console | Web Search

2.21K

Organic Clicks

28.3K

Impressions

7.8%

Average CTR

“Effective e-commerce SEO goes beyond keyword placement. It connects the right products with the right customer searches through relevant content, clear structure, and continuous optimization.”

Nordic, CEO, Nordic International BD

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